Naturalis Photography : Brand Identity + Graphic Design
Naturalis Photography shoots classic, refined, natural imagery with an emphasis on unposed, natural photography, using natural elements, colours and themes. The business specialises, in capturing all things ‘family’ from Maternity, Childbirth, Newborn, Infant, Child and Family photography to wedding and event photography.
This custom logo and business cards reflect the focus Naturalis Photography has on incorporating nature. The spiral shaped cross section of the shell also represents the camera shutter opening and closing, while the lines between hint at the iris of the eye and the very nature of the business being when the eye interacts with the shutter. This hybrid shape could also be seen to mimic that of a pregnant belly in reference to maternity shoots, and the movement of it to the cycle of life.
An adaptation of the logo, isolating only the text is a great solution when more subtlety is required, for wedding photography or watermarks overlaying client proofs for example.
Other Collateral for the business include business cards, price lists, stickers and promotional pull up banners.