Tobin Brothers Funerals : Graphic Design
For over 80 years Tobin Brothers Funerals has been committed to providing families with unparalleled levels of service and care to help client families celebrate the life of their loved one. From humble beginnings in 1934, Tobin Brothers has grown to become one of Australia’s largest and most respected family owned funeral companies. The company employs over 200 people and serves the community from 24 branch locations throughout the Melbourne metropolitan area and Echuca.
Tobin Brothers engage me as their Graphic Designer and Creative Director responsible for strengthening and maintaining the brand guidelines, aesthetics and collateral associated with their brand. I design and manage all printed collateral, educational brochures and flyers, invitations, signage and promotional material for company events, charity events, and media launches, external advertising, sports club sponsorships and signage, invitations and corporate stationery.
The effective management of the Tobin Brothers logo, swirl and brand guidelines also translates to digital media to ensure the integrity of these brand assets are upheld in all social and online media. This is inclusive of the graphic design or art direction of published images and video, and content management of written material. The visual branding of Tobin Brothers' radio shows 'This is your Football Life with Rex Hunt', 'This is your Sporting Life with Peter Donegan', 'This is your Racing Life with Bryan Martin', and 'Great Australian Lives with Jo Hall' and their images for social media are included in this design and creative direction.