Tobin Brothers Funerals : Creative Direction | Website Design
For over 80 years Tobin Brothers Funerals has been committed to providing client families with unparalleled levels of service and care to help them celebrate the life of their loved one. From humble beginnings in 1934, Tobin Brothers has grown to become one of Australia’s largest and most respected family owned funeral companies, employing over 200 people and serving the community from 24 branch locations throughout the Melbourne metropolitan area and Echuca.
The new look Tobin Brothers website, launched in February 2015, saw an increase in web traffic by over 35% after launching and has consistently risen each month since.
The website performs extensive functions whilst maintaining a clean asthetic and remaining true to the brand. It provides clear and practical information about the company's funeral services and options, details of their after care support services and events, a Funeral Notice section with information regarding funerals and the ability for friends to send flowers or a message of condolence, to light a virtual candle in memory of a loved one or friend.
Working as the Creative Director liaising between management and the web developers meant for a successful, visually effective and functional result, a website that is easy to navigate through often bereaved eyes, and that not only adheres to the corporate guidelines but strengthens the brand and improves business.